Marketing Skills & Leadership Expertise

A comprehensive C-suite skillset for modern growth

With more than two decades across property, SaaS, travel, services and financial products, my skillset spans the entire growth engine — from performance marketing and SEO through to pricing strategy, UX leadership, automation, partnerships and culture-building. This modular library showcases how I approach each discipline at a strategic and operational level. Every skill has been shaped by launching products, scaling marketplaces, building teams and executing high-performance commercial plans.

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Growth & Lead Generation

Advanced lead generation strategies across organic, outbound, paid, events and multi-channel funnels. Proven track record delivering scalable acquisition in property, SaaS, travel, and financial services.

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Performance Marketing (Meta, Google & Offline)

Full-funnel performance marketing including Meta, Google Ads, Bing, display, retargeting, TV, radio, print and PR. Deep optimisation experience with budgets £500k–£4m.

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SEO & Content Strategy

SEO leadership across technical, content, structured data, SERP optimisation and citation networks. Proven organic growth in competitive sectors using Semrush, GA4 and AIO workflows.

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Pricing, Revenue & Market Strategy

Pricing frameworks for property, SaaS and travel including Airbnb algorithm, Pricelabs, Zoopla intelligence and competitive SWOT models that drive revenue uplift and market share.

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B2B & Partnership Growth

B2B acquisition expertise spanning franchise growth, partner onboarding, developer relations and prop-tech integrations. Delivered national and international expansion across multiple industries.

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Brand, Creative & Community Building

Brand storytelling, identity, tone of voice and community-led growth. Hands-on creative direction shaped by design background and experience leading major brand transformations.

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Product, Website & UX Leadership

Product-focused marketing leadership across UX, conversion optimisation and full website rebuilds. Skilled with Framer, WordPress, Joomla and cross-functional delivery teams.

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Automation, CRM & Workflow Systems

HubSpot, custom CRM workflows, lifecycle automation, lead nurturing and operational efficiency systems powered by AI and behavioural design.

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Leadership, Culture & Team Performance

Builder of high-performing marketing teams across property, SaaS and travel. Focus on culture, speed, clarity, and eliminating wasted effort to unlock talent potential.

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Executive Persona & Motivators

Driven C-suite operator with a DISC-profiled leadership style rooted in pace, ambition and clarity. Brings strategic direction, resilience and a bias for decisive action.

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