AI Marketing, Automation & Connected Systems
AI works best when it connects marketing strategy, data and execution - rather than replacing commercial judgement. I bring together AI tools, GA4, Google Search Console, Google Ads, Windsor.ai, CRM workflows, prospecting and reusable landing pages to build leaner, measurable operations. The goal is better visibility, less repetitive work and clearer decisions. Results still need testing and validation.
Connected marketing intelligence - Combine available GA4, Search Console, advertising and Windsor.ai information to investigate performance and gaps.
AI-assisted prospecting and ABM - Research, enrich, validate and segment relevant businesses, with human review and responsible data handling.
Personalised websites and customer journeys - Use CMS structures, variable landing pages and relevant campaign messages.
Tracking and attribution - Establish consistent UTMs, Tag Manager events, GA4 reporting and validation checks.
Automation and workflow design - Use ChatGPT, Claude, Framer, Apollo and suitable specialist platforms for the jobs they do best.
Testing, iteration and leadership - Challenge assumptions, regroup and pivot when evidence demands it. AI accelerates the work; experience sets the direction.