Building systems that automate growth and efficiency
Automation ensures speed, consistency and scalability. I build CRM systems using HubSpot and custom solutions to manage lifecycle automation, lead scoring, nurturing and complex operational workflows. These systems reduce manual effort, increase conversion rates and enhance visibility for leadership teams. My approach blends structure, segmentation, behavioural triggers and AI-led outputs.
CRM design using HubSpot and custom systems
I architect CRM structures that support acquisition, activation, retention and reporting — suited for marketplaces, SaaS, property and services.
Lifecycle automation and behavioural trigger design
From lead qualification to re-engagement, I build end-to-end automation using journeys, if/then logic and score-based triggers that increase conversion efficiency.
Custom CRM workflows for complex business operations
Businesses often require bespoke solutions. I build custom workflows that manage operations at scale — from property marketing to franchise communications.
Reporting dashboards and executive visibility systems
Leadership teams need clarity. I create dashboards using HubSpot, GA4 and custom connectors that highlight performance, bottlenecks and opportunities.
AI-assisted operational acceleration
AI shortens execution time. I use ChatGPT, Claude and automation tools to streamline research, content creation, communication and admin tasks.