I connect creative vision with commercial growth.

I connect creative vision with commercial growth.

Senior Marketing Director / CMO with experience developing legacy brands, shaping go-to-market strategy and building performance-led marketing systems.

Senior Marketing Director / CMO with experience developing legacy brands, shaping go-to-market strategy and building performance-led marketing systems.

How I can help

About Duncan

Amplify what works. Scale what matters.

Fellow (FCIM) | Chartered Institute of Marketing

I’m a senior marketing leader with a proven record of driving growth across property, travel, SaaS, service and marketplace sectors.

My focus is building scalable marketing systems that align brand, product and performance — turning creativity into measurable commercial outcomes.

I’ve led global go-to-market programmes, rebuilt brands, and integrated data-driven martech and AI workflows that accelerate speed, consistency and ROI.

Collaborative by nature, I thrive where clarity, creativity and commercial discipline intersect.

Experience Highlights

Experience Highlights

Experience Highlights

Across every position, my focus has stayed consistent: build clarity, strengthen the brand, and create systems that scale.

Across every position, my focus has stayed consistent: build clarity, strengthen the brand, and create systems that scale.

Across every position, my focus has stayed consistent: build clarity, strengthen the brand, and create systems that scale.

Learn more

Homesty - Chief Marketing Officer

Led the full UK go-to-market for a peer-to-peer lettings platform. Rebuilt brand proposition, directed Meta / Google acquisition, and integrated HubSpot, GA4 and Appsflyer. Introduced AI-driven content and insight workflows that cut production time by 70 % and established scalable systems for acquisition and retention.

View case study

Focal Agent - Head of Digital Sales

Led brand and marketing transformation for the UK’s leading property media platform. Repositioned the brand, built the digital acquisition engine, and integrated CRM and analytics — driving a 40% uplift in inbound leads and expanding new AI-powered product lines.

Coming soon

Pass the Keys® - Marketing Director

Scaled franchise operations from 600 to 3,500 properties and increased gross booking value from £13M to £41M through multi-platform strategies across Airbnb, Booking.com and other leading platforms. Delivered brand repositioning, CRM automation and a multi-channel performance strategy, generating £500K+ in new recurring revenue streams.

View case study

Arun Estates - Marketing Director

Directed marketing for 100 + branches with £4 M budget. Reduced CAC from £240 to £35 and increased valuation leads by 600 %. Led digital transformation, CRM migration and cross-brand strategy.

View case study

Business Meeting
Business Meeting

How I can help

Consultancy & Advisory

Alongside permanent roles, I provide fractional and advisory marketing leadership for growth-stage companies and portfolio brands.

Fractional CMO / Advisory – Strategic leadership for scale-ups or PE-backed businesses needing senior marketing direction.

Go-to-Market Strategy – Positioning, pricing and launch playbooks built on audience insight and data.

Brand Repositioning & Messaging – Clarifying purpose and story for evolving organisations.

AI & MarTech Integration – Embedding analytics, automation and AI for smarter marketing execution.

Brands I’ve Supported on Their Growth Journey

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Brands I’ve Supported on Their Growth Journey

Discover

Brands I’ve Supported on Their Growth Journey

Discover
Cédric Moore

What I Do

I work with founders, executives and leadership teams to bring clarity, momentum and accountability to growth.

Fractional & Interim Marketing Leadership

Senior, hands-on leadership to set direction, align teams and deliver results — without long-term headcount.

More →

Modern search strategy

Enterprise SEO and GEO strategy for organisations navigating AI-driven, clickless search.

More →

Marketplace & Platform Growth Strategy

Growth strategy for two-sided platforms focused on liquidity, activation and sustainable scale.

More →

How I can help

Need help turning strategy into traction?

Need help turning strategy into traction?

Start the Conversation
Duncan-rooney-cmo-rightmove-stage
Duncan-rooney-cmo-rightmove-stage

My marketing journey began over 20 years ago

My marketing journey began over 20 years ago

Has it been that long!

Testimonials

Don't take my word for it.

Whether you're a small startup or a large corporation, let me be your trusted advisor on the path to growth.

Duncan Rooney

Check out my recommendations

  • Konrad Sanders
    Konrad Sanders

    CEO - The Creative Copywriter

    My agency provided Duncan with content strategy and copywriting services, while he was leading the helm at Arun Estates. And he was one of the few clients we've worked with that truly and instantly "got" content marketing. He had an impressive holistic understanding of marketing, and how content fits into the wider picture. He was keen to disrupt and 'zig while the industry zags'. And his feedback was always well-considered and constructive. Plus, he's fun to have a beer with!

  • Matt Phelan
    Matt Phelan

    Founder - The Happiness Index

    Duncan is a data driven, creatively led marketer with an entrepreneurial flair. He understands both the commercial and human side of running a thriving business. Highly recommended.

  • Lee Wainwright
    Lee Wainwright

    CEO Focal Agent & CEO Purplebricks

    I loved working with Duncan, a marketing professional that truly understands the commercialism that has to sit behind the investments that he makes. Watching him build his marketing campaigns with data based insights which he uses to drive the performance of every element of the marketing funnel. Nice guy who does a great job.

  • Alexander Lyakhostskiy
    Alexander Lyakhostskiy

    Founder & CEO - Pass The Keys

    Duncan was part of the PTK senior leadership team as Marketing Director for three years. He made a massive contribution to PTK's success during his tenure, during which PTK grew more than threefold. He built a capable team that managed our host marketing, partner recruitment marketing, and guest marketing. He has also been integral to our culture. Duncan is a capable leader whose positivity, loyalty, ingenuity and can-do attitude will be greatly missed at PTK.

Testimonials

Don't take my word for it.

Whether you're a small startup or a large corporation, let me be your trusted advisor on the path to growth.

Duncan Rooney

Check out my recommendations

  • Konrad Sanders
    Konrad Sanders

    CEO - The Creative Copywriter

    My agency provided Duncan with content strategy and copywriting services, while he was leading the helm at Arun Estates. And he was one of the few clients we've worked with that truly and instantly "got" content marketing. He had an impressive holistic understanding of marketing, and how content fits into the wider picture. He was keen to disrupt and 'zig while the industry zags'. And his feedback was always well-considered and constructive. Plus, he's fun to have a beer with!

  • Matt Phelan
    Matt Phelan

    Founder - The Happiness Index

    Duncan is a data driven, creatively led marketer with an entrepreneurial flair. He understands both the commercial and human side of running a thriving business. Highly recommended.

  • Lee Wainwright
    Lee Wainwright

    CEO Focal Agent & CEO Purplebricks

    I loved working with Duncan, a marketing professional that truly understands the commercialism that has to sit behind the investments that he makes. Watching him build his marketing campaigns with data based insights which he uses to drive the performance of every element of the marketing funnel. Nice guy who does a great job.

  • Alexander Lyakhostskiy
    Alexander Lyakhostskiy

    Founder & CEO - Pass The Keys

    Duncan was part of the PTK senior leadership team as Marketing Director for three years. He made a massive contribution to PTK's success during his tenure, during which PTK grew more than threefold. He built a capable team that managed our host marketing, partner recruitment marketing, and guest marketing. He has also been integral to our culture. Duncan is a capable leader whose positivity, loyalty, ingenuity and can-do attitude will be greatly missed at PTK.

Testimonials

Don't take my word for it.

Whether you're a small startup or a large corporation, let me be your trusted advisor on the path to growth.

Duncan Rooney

Check out my recommendations

  • Konrad Sanders
    Konrad Sanders

    CEO - The Creative Copywriter

    My agency provided Duncan with content strategy and copywriting services, while he was leading the helm at Arun Estates. And he was one of the few clients we've worked with that truly and instantly "got" content marketing. He had an impressive holistic understanding of marketing, and how content fits into the wider picture. He was keen to disrupt and 'zig while the industry zags'. And his feedback was always well-considered and constructive. Plus, he's fun to have a beer with!

  • Matt Phelan
    Matt Phelan

    Founder - The Happiness Index

    Duncan is a data driven, creatively led marketer with an entrepreneurial flair. He understands both the commercial and human side of running a thriving business. Highly recommended.

  • Lee Wainwright
    Lee Wainwright

    CEO Focal Agent & CEO Purplebricks

    I loved working with Duncan, a marketing professional that truly understands the commercialism that has to sit behind the investments that he makes. Watching him build his marketing campaigns with data based insights which he uses to drive the performance of every element of the marketing funnel. Nice guy who does a great job.

  • Alexander Lyakhostskiy
    Alexander Lyakhostskiy

    Founder & CEO - Pass The Keys

    Duncan was part of the PTK senior leadership team as Marketing Director for three years. He made a massive contribution to PTK's success during his tenure, during which PTK grew more than threefold. He built a capable team that managed our host marketing, partner recruitment marketing, and guest marketing. He has also been integral to our culture. Duncan is a capable leader whose positivity, loyalty, ingenuity and can-do attitude will be greatly missed at PTK.

My blog

Explore insights and stay ahead

My blog features marketing insights and share best practices on a wide range of topics with a host of movie parody.

Why Scaling a Business Breaks Your Model (Deadpool Was Right)

Scaling a business often exposes weak systems, rising costs and operational chaos. Learn why growth breaks models—and how to fix it before it’s too late.

Cinematic image of Duncan Rooney as a drummer inspired by The Big Short, symbolising how a Fractional CMO identifies fragile growth before it becomes toxic.
Fractional CMO: When Growth Looks Fine (But Isn’t)

When growth looks healthy but feels fragile, it may be time for a Fractional CMO. What they really do — and when you need one.

The Mighty Ducks Problem: Hockey-Stick Growth Traps

Everyone wants hockey-stick growth. Few are ready for it. Why chasing scale too early breaks teams — and what to fix before accelerating.

My blog

Explore insights and stay ahead

My blog features marketing insights and share best practices on a wide range of topics with a host of movie parody.

Why Scaling a Business Breaks Your Model (Deadpool Was Right)

Scaling a business often exposes weak systems, rising costs and operational chaos. Learn why growth breaks models—and how to fix it before it’s too late.

Cinematic image of Duncan Rooney as a drummer inspired by The Big Short, symbolising how a Fractional CMO identifies fragile growth before it becomes toxic.
Fractional CMO: When Growth Looks Fine (But Isn’t)

When growth looks healthy but feels fragile, it may be time for a Fractional CMO. What they really do — and when you need one.

The Mighty Ducks Problem: Hockey-Stick Growth Traps

Everyone wants hockey-stick growth. Few are ready for it. Why chasing scale too early breaks teams — and what to fix before accelerating.

My blog

Explore insights and stay ahead

My blog features marketing insights and share best practices on a wide range of topics with a host of movie parody.

Why Scaling a Business Breaks Your Model (Deadpool Was Right)

Scaling a business often exposes weak systems, rising costs and operational chaos. Learn why growth breaks models—and how to fix it before it’s too late.

Cinematic image of Duncan Rooney as a drummer inspired by The Big Short, symbolising how a Fractional CMO identifies fragile growth before it becomes toxic.
Fractional CMO: When Growth Looks Fine (But Isn’t)

When growth looks healthy but feels fragile, it may be time for a Fractional CMO. What they really do — and when you need one.

The Mighty Ducks Problem: Hockey-Stick Growth Traps

Everyone wants hockey-stick growth. Few are ready for it. Why chasing scale too early breaks teams — and what to fix before accelerating.