Search-led growth through technical strength and insight
SEO remains one of the highest-ROI levers in any digital business. My approach combines technical foundations, content strategy, SERP analysis, structured data and citation building. Using Semrush, GA4, GSC and AI-assisted workflows, I create search ecosystems that capture intent across audiences. I’ve delivered major SEO lifts for estate agencies, travel brands, marketplaces and SaaS platforms through methodical, data-led optimisation.
Technical SEO excellence and stable search foundations
Search performance begins with crawlability, indexing and speed. I lead technical audits, schema implementation, architecture restructuring and SERP optimisation using tools like Semrush, Screaming Frog and GSC. This ensures Google can understand, reward and prioritise the site.
High-impact content strategy using Semrush intelligence
I build content clusters aligned to user intent, business outcomes and search volume. Using Semrush, I identify opportunity gaps, create outlines and develop authority through topical depth. This approach contributed to 275% organic growth at Arun Estates.
SERP analysis, AIO optimisation and intent modelling
Search behaviour evolves — my strategy evolves with it. AIO-assisted optimisation allows pages to deliver better on search intent, covering answer depth, structure, comparison formats and semantic breadth.
Citation networks and local SEO acceleration
Local trust signals matter. I optimise citation networks across Google Business Profile, Trustpilot, property portals and local directories to strengthen authority — particularly effective in financial services, travel and property.
Structured data and enhanced search appearance
Schema elevates visibility. I build and deploy structured data frameworks for articles, FAQs, products, ratings and corporate entities to improve CTR and rich result eligibility.